Elitch Theatre is a place that is synonymous with Colorado's artistic heritage after all it was Colorado’s first cultural center. It was a place that hosted performances by golden era stars like Grace Kelly and a young Antoinette Perry lovingly referred to as "Tony"-the namesake of the Tony Awards. The theatre is listed in the National Register of Historical places and is managed by the Historic Elitch Gardens Theatre Foundation. In 2016, only a few weeks prior to the 125th Anniversary I was hired to design a logo and poster for the theatre to be unveiled at the 125th Anniversary bash. My challenge was designing a logo that emphasized the octogonal architecture and heritage of the theatre in a contemporary style to be used across digital media, printed matter and embroidered hats and shirts. The poster was designed to honor the woman behind it, Mary Elitch and the rich history of the grounds which once included a performance school, a public gardens, a zoo, epic ballroom parties with musical performances, and most importantly-the theatre. The results proved successful, the EGT Foundation loved the results and at the grand celebration the posters and various branded goods were sold to raise funds for restoration work.
Creative Director/Art Director/Designer/Illustrator: Amanda Villalobos